1-Click Purchase of Ads in Marketplace
Jake Singer
Just wanted to follow up on this since there are a fair number of votes on here! We're working on bringing communication onto the platform to streamline all the emails back and forth - won't be true "1-click" just yet!
One of the issues with 1-click purchasing, as far as we can tell, is that there is still some coordination required: creative, date, performance expectations. So to achieve 1-click, it would be great to have some insight from you all on how to coordinate the purchase.
Abinaya's idea above is to basically have an approval process for the brand itself, and then once approved, they can buy any slot they want without having to coordinate.
Does this seem like it would work for others?
Jake Schonberger
Abinaya would love to learn about the flow you imagine after 1-click purchase.
Our questions:
- As a newsletter writer: what info do you need from the brand? What control do you wish to have? How does this fit into your existing process?
- As a brand: Do you want to engage with the writer in some way? What control do you need?
A
Abinaya B
Jake Schonberger: As a writer, If I get an overview of the product/brand that they want to advertise and if it's fit for my audiences.. I think I'm ready to approve and then brands can buy any spot they want using 1-click purchase.
A
Abinaya B
Love this one and saves a lot of time!