Metrics/Analytics Reporting Dashboard
researching
Jake Singer
As a brand, I want to see a list of all the results Swapstack writers have driven for me. This should include metrics like ROAS and total clicks/views/conversions. In general, this should enable brands to have a better understanding of the performance of their ad spend.
As a publisher, I want to see all the results I have driven for brands in one place. This should include metrics like clicks, $s earned.
Jake Singer
Jake Schonberger
Awesome, Tod. Are you referring to all interactions or a specific product (Plug & Play etc). Either way, we're working on this!
Tod Maffin
Jake Schonberger: I guess the full meal deal (individual deals and plug-and-play).
Looking for a single page that would show which campaigns ran in a certain time frame, their clicks, conversions, and revenue.
Also very important for us to determine if the arrangement is worth is — a single bottom-line revenue total for a selectable time period (monthly, in most cases, I'd assume).
ALSO while I'm here... we plan to try out Plug and Play for month-long runs (not just single runs). Is there a way to specify the run-date as a range of dates? Right now, it assumes it only runs once.
Jake Schonberger
Tod Maffin: Makes sense! We're working on this all!
For Plug & Play - also working on making this more clear. Just fyi in the meantime, if you run the deal multiple times, it will be the same link - so we'll be tracking and reporting out results no matter if the clicks etc. align to that specific date.
Keep an eye out for updates soon!
Thanks for all of this feedback
Jake Singer
Tod Maffin: Yep, just following up on what Jake Schonberger mentioned - P&P is now no longer assuming single runs, and so if you run it once or many times, the experience is effectively the same - just reuse the same link, and everything should automatically work!
Jake Singer
Tiffany Bennett
As a publication with multiple properties. Would be nice to download a report with each property, ideally by a date range (month) to make sure our financials match up with Swapstack.
Jake Schonberger
Tiffany interesting, this is from an advertisers perspective who has multiple brands? Any precedents or other platforms that do this well that you could share as examples we can check out?
Despoina Ioannidi
We would love this feature too. Reporting is really important and it definitely determines faster whether we will use the writer again or not, without us having the back-and-forth with them through email.
Jake Singer
researching